Strategic Alignment Influence Organization †MyAssignmenthelp.com

Question: Discuss about the Strategic Alignment Influence Organization. Answer: Introduction The Information System has been increasing its potential in the business organisation. The Information System is implemented with the strategic business convocation in the market. This literature review deals with the strategic events of the Woolworth Supermarkets, Australia. The organisation stricture and its overview has been discussed in the report. The recent market analysis and operational management of the company has been analysed properly in the report. This report outlines the accounting software used by the company and its demerits. The leaders of the market has been properly discussed in the report for analysing the competition in the market. The challenges and gaps in the accounting software are resolved with the help of different strategies. Woolworths Supermarket is one of the largest retail market chain in the Australia founded in 1924. It has grown up to a huge retail market chain all over the world. There are more than 1000 stores in Australia and 968 supermarkets. It has received its revenue from food and groceries stores. Woolworth group had a turnover of $27.9 billion in FY2004 in which food and liquor contributed $22 billion (Woolworths.com.au, 2017). Both the above figures are showing the organisational structure of the Woolworths Supermarket. The companies gave the managing director at the top of the hierarchy. Organisational Problems There is a drastic change in the revenue of the company over the years. These changes have raised due to the fluctuations in the market share of the company in the market. The operational strategies of the company have gone wrong for the company in the market. The change on the operational system of the company have not shown any huge growth in the market (Galliers and Leidner 2014). The increase in the number of the competitors in the market has causes threat for the company. The company is not able to fulfil the requirements of the customer in the market. There a huge change in the market share of the company in the recent years. The degradation in the demand and price of some gods have caused loss for the company. The price of some other goods have increased in the store of the company that has lost sight of the customers in the market. The company has shown inefficiency in fulfilling the requirement and expectation of the customers in the market. This system has caused loss in the market for the company. The customers are getting distracted due to the increase in the price of the product sin the stores of the company. The structure of the organisation has not able to perform in the operational management of the company. The company has not fulfilled the vision and mission statement of the company. The marketing terns and department of the company not worked properly that have neglected the image of the company in the market (Peppard and Ward 2016). The marketing of the products and services of company in the market has not been done properly that has caused depletion in the resources of the company in the market. The system acquisition method of the Woolworths Supermarket is based on the ERP model. The above figure describes about the new model of the company that is designed by the CEO of the company. The SAP model has been implemented in the company for providing stability to the company in the market (Pearlson, Saunders and Galletta 2016). The new ERP model of the organisation has able to channelize the relationship with customers in the market. The ERP system has able to focus on the retail stores of the company and providing products at a low price to the customers. The SAP has helped in maintaining the database of the company in the market. A properly arranged database helps in proper fetching of the data and information regarding the operations performed in the organisation. System Flowchart of sales procedures The above figure is a System Flowchart of sales procedure of sales process of the company. This procedure helps in maintaining the visual effect of the sales process and identifies related issues and challenges in the sales process of the company (Coviello and Tanev 2017). The flow chart has described about the sales procedure of the Woolworth Supermarket, Australia. The flowchart provided above signifies that the customer has to submit the post order (PO) on the online website. The process has to be executed and is processed by the portal. The agent of the company have reviewed the order provided by the customer (Cassidy 2016). The agent provides conditions of the products, the standard terms, and approves the order. The order is under terms and conditions, the request of the agent is proceed for the approval of order from respective customer. The payment process might be initiated for the customers after the confirmation of the order. The customer have to make the payment with the help of the payment gateway. There are some changes in the product asked by the company and the customer makes changes according to their choice. If there is no changes in the choices and order of the customer, the order is ready for the delivery (Nguyen, Nguyen and Bosch 2017). The order is shipped for delivery and send to the local dealer of the order nearby on successful transaction. After that, the delivery individual successfully delivers the order to the customer. The principles of the operational body of the company revolves around the shareholders and customers (Wu et al. 2015). The retail market of the company is affected by external factors including the environmental and social influences of the company. The problems that are affecting the brand image of the company in the market. These problems includes the bad products and services of the company in the market. The tangible products and services are constituted with the retail sector in the market. These services requires the participation of the customers for maintaining the engagement of the employee in the company (Li, Cui and Lu 2017). The services offered by the company have been continuously degrading uts quality that has cause decrement in the sales of the company. The company has not changed the structure of the organisation according to the change in the market trends (Ismail and King 2014). The interaction with the customers has changed that has caused loss to the company. The self-checkout facility is not present in the stores and outlets of the company that has caused many problems or the customers at the stores. The staffs and employees of the company are not behaving properly with the customers at the billing counter. The managers at the outlets of the stores are responsible for the development of the outlets in the local area. Forecasting deals with forecasting the future strategies for developing the outlets and stores of the company in the market. The store manager is also responsible for developing methodology of researching the outlets of the company (Kavanagh and Johnson 2017). The manager of the store is relayed in the qualitative approach of the historical data and statistics. The manager is unaware of the current changes in the market causing no change in the product specification and price in the outlet. The supply chain deals with the process of providing materials from the dealer to the wholesalers. The main part of the chain is the customers of the company. The management if the supply chain is important to maintain for engaging the customers with the company. This is the integration of the activities for procuring the materials and services for transforming into immediate products. There are various frauds prevailing in the organisational system of the company. The delivery of the wrong product to the customer is one of the major problems of the companies. Various outlets ask for extra charges for the delivery and other stuffs. This is an illegal activity offence by the outlets of the company. The customers does not get same product as ordered in some cases. Accounting software packages The challenges in the Woolworth has helped in focusing on the gaps and loopholes of the company in the market (Appelbaum et al. 2017). The company have to focus on the challenges faced in the market. The company has followed the B2B connections that provides a proper connection with the other brands provided in the company. The B2B solutions helps in facilitating the third party technology providers for helping in solving the technical complexity of company in market. The B2B solution provides technical messaging solutions to exchange a wide range of information flows in the organisation. The market size of the Woolworth Supermarket is always at the top of the market. The company has able to fulfil the needs of the customer in the market. The market of the company has been rising continuously in the market with increasing number of customers. In the recent years, the market share of the company has shown decrement. In September 2016, there is a loss of $825 million in the market for the company (Sun et al. 2017). The current market trend of the company has shown drastic changes in the market. Coles has provided a tough competition to the Woolworth Supermarkets. The Coles has able to capture a huge amount of customer in the market. The competitive strategies of the company is different from the Woolworth in the market. The Coles have provided new trends in the market that has helped in attracting the customers to them. The Woolworth has invested around 41 billion in lowering the prices of the products in the market to provide a competitive advantage to the Coles. Limitation and Recommendation There are various limitation sin the operational strategies of the company in the market. The Woolworth is using the B2C strategy for gaining the competitive advantage (Hallikainen et al. 2017). The company is unable to fulfil the requirements of the consumers in the market that can be a bug trouble for the company in the market. Therefore, it is recommended to use the B2B software package for allowing any type of technical data of company. The company have to start new outlets for implementing B2B solution package in market. The company have to approach towards the client directly to implement the B2B solution sin the operation management. Conclusion It is concluded that the Woolworth Supermarket has been able to maintain the top position in the market. The operational strategies of the company have been exercising the interest of the customer in the market. The structure of the organisation have been able to maintain a proper hierarchy. 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